Daily Bread

Daily Bread, a boutique bakery, celebrates freshness and the warmth of everyday baking. A cohesive visual unit, functioning both as typography and as a recognizable brand mark was created, allowing them to move away from generic bakery visuals while building recognition through distinctive typography. The bespoke calligraphic wordmark is entirely hand-drawn to reflect authenticity and artisanal character of its products. The lettering flows in a natural, unstructured rhythm - echoing the organic process of baking itself.