Element Coffee

The identity for Element Coffee Trading was developed around simplicity, quality and a conscious approach to coffee. Beginning with hand-drawn explorations inspired by the circular form of a coffee cup, a fluid calligraphic mark evolved into the core symbol of the brand.

A restrained palette of natural greens reinforces the brand’s connection to sustainability, while the minimal visual language allows the identity to work seamlessly across stationery, packaging and product applications. The result is a clean, distinctive identity that balances the craft of coffee with a contemporary and environmentally conscious character.