Lifebuoy - Hand Wash

An innovative and unique activity in branding for a popular product of the company, was a part of ‘On Ground Activation’ during the legendary  Kumbhmela 2012. It was quirky and  memorable. A small question, ‘Lifebuoy Se Haath Dhoya Kya?’ in Devanagari Typography was created for Manual Electronic Roti Stamps. It not only promoted the importance of sanitisation but also subtly equated the Lifebuoy products with essential cleanliness and protection through thorough hygiene.