Social Media
This selection brings together social media work created across different brands and industries - from campaign-led static content and visual storytelling to motion graphics, animation and YouTube video concepts. Each piece is shaped around the brand’s visual language and communication objective, balancing strong ideas, engaging design and platform-relevant execution to create content that feels distinctive, consistent and visually impactful.
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Creative Direction
Concept Development
Visual Storytelling
Campaign Adaptation
Art Direction
Social Media Design
Motion & Animation Direction
Video Concept Development -
Social Media Posts
Carousels
Stories
Campaign Creatives
Animated Posts
Motion Graphics
Short-form Videos
YouTube Video Concepts
Digital Campaign Assets
Social Media
The concept was creating a simple, modest yet an impressive design that echoes the core values of the brand- superior quality when it comes to flavour and sustainability regarding environmental responsibility. This led to the experiments with the shades of green and exploring a form that aligns with the product- coffee. A minimalistic approach was adhered to while arriving at the current calligraphic stroke that remains clean yet appealing withany application, across size and surface.
