Seen Fragrances

Drawing inspiration from the romance and visual character of the French Riviera, a bespoke hand-drawn illustration was created for Seen Fragrances’ limited-edition Artfumery Collection.

The artwork brings together architecture, landscape, flora and coastal elements into an intricate visual narrative, capturing the region’s sense of nostalgia, elegance and artistic heritage. The master illustration was then carefully adapted into individual compositions for each fragrance, creating a cohesive design language across the collection. From the presentation box and bottle labels to tags and supporting packaging elements, every application was designed to make the collection feel distinctive, collectible and crafted.